About me
Info about Chris Ward
For more than 25 years, I’ve been developing content that informs, differentiates, adds value, and builds trusted relationships.
Deep business experience is reflected in each strategy I help develop as well as everything I write. This experience is the result of having founded three successful companies and headed up sales and marketing in two more. In addition, I’ve been a freelance copywriter and a partner in a full-service ad agency.
As a management consultant with Ernst & Young and my own consulting firm, I’ve worked with dozens of not-for-profit and for-profit clients in financial services, healthcare, telecommunications, manufacturing, professional services, and other industries. I’m still actively involved in a consulting firm specializing in facilitated strategic planning.
One of my business successes was a marketing communications/custom publishing agency that grew to be a multi-million-dollar business employing 20+ people. In its early years, I was the principal writer for clients like AT&T, Sprint, CIBC Development Corporation, TD Canada Trust, Blue Cross, and others. As the business expanded, I held on to the role of content editor.
I put my eclectic experience to good use in each project. I know what questions to ask to uncover essential information. I'm able to zero in on what matters to an audience and craft interesting content that differentiates a business, resonates with buyers, and achieves specific and measurable results.
