Venkata Bhonagiri

Venkata Bhonagiri

Sr. Partner, Group Director, Strategy and Analytics at Mindshare
Chicago, United States

About me

Venkata Bhonagiri is responsible for driving growth and innovation by testing business models, data partnerships and strategies along with establishing marketing capabilities. He built capabilities across media and consulting organizations to help identify sources of growth as well as map business segments to key outcomes. He is passionate about data strategy and analytics consulting and his team delivers always-on, data driven, audience strategies to advertisers across sectors including technology, consumer packaged goods and finance. He continues to be a leading contributor along with the C-Suite in clients corresponding digital transformation and growth journeys. His organizational capabilities span across Audience Research, Insights and Segmentation, leveraging 1st party data to identify growth opportunities and craft go-to-market strategies, Ad Effectiveness and Marketing Analytics, Marketing Technologies & Platforms, along with driving Growth and Innovation for the enterprise.

Languages
  • English - Pro
  • Hindi - Pro
  • Tamil - Basic

Positions

Sr. Partner, Group Director, Data Strategy and Analytics
Chicago, United States
January 2022 - Present (2 years 11 months)
Strategic Analytics Consultant
IRI Inc.
United States
November 2016 - October 2018 (1 year 11 months)
Lead Analyst
Chicago, United States
June 2014 - October 2016 (2 years 4 months)

Education

Master of Science, Marketing Research

January 2013 - December 2014 (1 year 11 months)

Other professional activities

WARC

Awards Jury Member

The New York Festivals

Awards Jury Member

DigiDay Awards

Awards Jury Member

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