Peter Buck

Red Bull North America integrated communications across all channels – ATL, BTL, digital, mobile, social, retail, events, and anything else that makes the brand the no.1 energy drink in the world.

For international networks such as BBDO, FCB, McCann Erickson, Leo Burnett, Publicis, Springer & Jacoby Design, Jung von Matt, Worldwriters and Syzygy. In most cases I worked on new business pitches as a creative director, copywriter or consultant.

DaimlerChrysler: development of the new literature system for all Mercedes-Benz car catalogues worldwide (except North America). The work includes award winning brochures for the Formula One world champion 1998, the Special Protection Vehicles (Guard), the Mercedes-Benz range for the Diplomatic Corps, the E-Class VIP book and an exhibition DM tool for the DaimlerChrysler Classic department.

ORYX (producer of customized give-away articles): concept and development of an award winning image brochure ("Kai in the land of the ice cold angels”).

Siemens household appliances: development of honoured TTL campaign. EIZO Computer screens: concept of campaign including special interest motifs. Toshiba: development of BTL program and product launches for several notebooks. Rempen & Partner: development of an image campaign and
recruitment ads.

Tchibo Privat Kaffee: product and image campaign (TV, Print, POS and BTL). Tchibo PICCO: concepts of product and image campaign (TV, Print, POS and BTL). Zafiro tea and ice tea: concepts to launch product in EEMA (TV). Mobil Oil: launch new Mobil 1 (TV, Print, POS and BTL, International). Stella Musical AG: image and product campaign (TV, Print, BTL, International). Cabinet cigarettes: Image campaign to re-establish product (Cinema, Print, BTL). West cigarettes: Print and Promotions.