Umair Saeed

Umair Saeed

Chief Strategy Officer at Surpass Consulting Group
Karachi, Pakistan

About me

A communication planning and strategic management professional with over two decades of experience. I've had the privilege to lead some of the finest teams in the business of marketing communications with top agencies across Pakistan. Over the years I've helped build and grow an array of multinational and local brands thru creative, media, content, activations and PR solutions; with strategy & planning at the heart of it all.

As a firm believer in the positive influence of knowledge sharing, I mentor future leaders at business schools and professional training initiatives; serving on the board of advisors for School of Leadership, board of faculty for management sciences at SZABIST University, a trainer and mentor at British Council’s DICE (Developing Inclusive and Creative Economies) initiative, and with top business schools like IoBM and Habib University as an adjunct faculty for Marketing, Advertising, and Media Science programs.

I've been associated with communication planning and strategic marketing throughout my career, having previously worked with Hip Media, Leo Burnett, DDB, and Blitz Advertising.

20+ Years of experience in Marketing Communication, Strategy & Planning
07 + Years as Department Head
08 + Years in a C-suite Role

Other professional activities

Effies Singapore

Awards Jury Member
May 2023 - Present (1 year 11 months)
Effie APAC Jury Member

Spikes Asia, Singapore

Awards Jury Member
February 2023 - Present (2 years 2 months)

Effie Pakistan

Training
October 2022 - Present (2 years 6 months)

Effie Awards

Awards Jury Member
January 2019 - Present (6 years 3 months)

Institute of Business Management, Pakistan

Teaching
January 2016 - Present (9 years 3 months)

PAS Awards, Karachi

Awards Jury Member
January 2012 - Present (13 years 3 months)

Pakistan Advertisers Society Awards

Awards Jury Member
March 2011 - Present (14 years 1 month)

PHNX Tribute 2020

Awards Jury Member

PHNX 2022

Awards Jury Member

PHNX 2023

Awards Jury Member

PHNX 2024

Awards Jury Member

PHNX 2025

Awards Jury Member

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