Philippe GUGUEN

CEO at MAP EMULSION

MARSEILLE, France

About me

After 10 years of experience in luxury marketing and events, in 1999 I created a first company in new technologies: Cityvox.com, the first network of cityguides in Europe, available in 13 languages and in 300 cities.

Since 2007, I have dedicated myself to event communication and operational marketing of brands through the agency [MAP | EMULSION]: merger in 2018 of the [M] arketing & [A] ctivation of [P] roximity agency that I founded and the Emulsion agency, a communication agency with 35 years of experience.

An agency that helps brands aim for excellence through marketing, events, and digital.
In particular to transform their points of sale into points of emotion ...

In addition, I teach my passions of Brand Management and Luxury Marketing to Masters students at Kedge Business School and Aix-Marseille University.

Skills

Talent you might be interested in

Richard Kirshenbaum

Founder & Chief Executive Officer

Communication Sans Frontières

Joe Sciarrotta

USA CCO

Ogilvy & Mather, Chicago

Mark Lund

President McCann Worldgroup UK and Europe

McCann Worldgroup UK

Positions

Board member

L'OREAL Alumni Official Association

France

January 2021 - Present (3 years 10 months)

Professeur de marketing

Aix-Marseille Université

September 2014 - Present (10 years 2 months)

Président

ASSOCIATION FRANCAISE DES CONSEILLERES DE BEAUTE

France

November 2009 - Present (15 years)

Description

The profession of beauty advisor has been completely upset by the avalanche of information available to their clients with digital technology, the avalanche of new products put on the market: barely 200 per year there are twenty years, the number of new products put on the market in selective perfumery each year has been multiplied by 6 ...The French association of beauty advisers aims to bring together professionals in the sale of beauty products with advice, and to help them improve their performance.Membership is free but reserved for professionals working at a point of sale.The services are grouped together on www.conseillere-de-beaute.fr

Enseignant en Master de Communication événementielle et marketing opérationnel

Kedge Business School

2009 - Present (15 years 10 months)

Description

Enseignant. Brand Management (cours en anglais)

Président Fondateur

Agence [ MAP | EMULSION ]

France

January 2007 - Present (17 years 10 months)

Description

[MAP | EMULSION] is a marketing & communication agency specializing in retail, digitalWe are convinced that in the face of an abundant supply, preference is given to brands, products, values or people with whom we feel close.We support brands towards excellence in the development of their image and their activity.Reasonably, we think that doing simple can sometimes be complicated and we believe that doing well is giving yourself the chance to do better.Finally, being useful is also a growth accelerator: we help the most deserving young people to achieve excellence.[MAP | EMULSION] is based in Paris (sales office) and Marseille (head office and production).