Max Lenderman

Max Lenderman is founder and CEO at School, a full-service creative agency that helps brands do better by doing good. His previous work experience includes Executive Creative Director at MDC Partners’ The Arsenal and Director of OuterActive at Crispin, Porter + Bogusky, where he led the multinational agency’s experiential practice, and Executive Creative Director at GMR Marketing.
A former US Peace Corps volunteer, Max began his career in New York City as a marketing journalist. His breakthrough work titled "Experience the Message: How Experiential Marketing is Changing the Brand World" was a Business Book of the Year Finalist and has been cited as “the best book on experiential marketing.” His latest book, "Brand New World: How Oligarchs, Paupers and Pirates Are Changing Business," has been translated into five languages.
Max is a lecturer at University of Colorado’s Boulder Digital Works and a founding board member of the International Experiential Marketing Association.