Manoj Dharmawardhane Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
As an enthusiast of creativity and innovation, I am eager to witness and celebrate the most significant creative endeavors of the past year. The contemporary advertising and marketing industry is undergoing rapid and transformative changes on a global scale. By immersing myself in the PHNX 2024 collection of work, I hope to gain valuable insights into the dynamics of this evolving landscape.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
Having both creative leaders, strategists and clients on an award jury ensures a comprehensive and fair evaluation process, acknowledging the importance of all aspects of artistic expression and practical effectiveness in the dynamic field of advertising and marketing.
What do you think of the idea of free entry until the shortlist stage?
That is such a great opportunity for all the creative personalities around the world, where they can showcase their natural talents and skills in a more effective way. The first impression is always the last, so having seen the work for the first time in the first round will give us global exposure and if the idea is good, it will get shortlisted.
How would you define the perfect PHNX Awards winner?
The perfect winner: the idea always gets the best critique, regardless of the agency or the people behind the campaign. According to my experience participating in PHNX awards for 3 years in a row, I believe that the best work always catches everyone's eye.
What is having the biggest impact on creative trends at the moment?
It's generative AI.
Who would you nominate as your two or three “creatives of the year”?
Anthoney Chelvanathan (Edelman Canada) and Raj Deepak Das (Leo Burnett India)
.