Dennis  De Ycaza
Creative Director at Independiente Panama
Panama, Panama

Dennis De Ycaza Interview(s)

PHNX Jury Interview 2024

Why did you think it was important to join the PHNX jury this year?
At this juncture in my life, I believe that prioritizing continuous learning is paramount. Being entrusted with the role of a judge for the Phnx award offers me the invaluable opportunity to see how other advertising professionals do advertising, is a way to keep my mind fresh.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
I think is great, advertising is not only for copywriter or art directors, advertising is for the people, so we need the point f view of all the people we can have.
What do you think of the idea of free entry until the shortlist stage?
I think is great, other festival, like Wina Festival has the same ideology, encourages the agency to be part of the festival, even as a agancy owner we feel this kind of initiative more human, like you do this for the comunity and not for business. So thats feel cool.
How would you define the perfect PHNX Awards winner?
Never seen before, it has to be unique, creative and it must provoke envy.
What is having the biggest impact on creative trends at the moment?
Everybody is talking about, trends and innovation, but I think we have to go deep, the human being is evolving, the human behavior is changing, the new generation are teaching us, so I think we have to think more ideas for the beahve of the people and not try to be part of a trend or an " innovation futurist era".
Who would you nominate as your two or three “creatives of the year”?
Anselmo Ramos, his changing the game wit Gut. Gustavo Lauria from We belivers, i think he is building a indepent network like Anselmo with Ideas. The Last One Tomás Ostiglia From Lola MullenLowe.
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