David Salazar
Head of Creativity at Café Britt
Heredia, Costa Rica

David Salazar Interview(s)

PHNX Jury Interview 2024

Why did you think it was important to join the PHNX jury this year?
Joining the PHNX jury is an amazing opportunity to see the best work from around the world while participating in a global community of creative leaders.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
Having people from all backgrounds makes the judging process more fair and inclusive
What do you think of the idea of free entry until the shortlist stage?
Having free entry until the shortlist stage really allows any creative team to participate and to "test the waters" before diving in
How would you define the perfect PHNX Awards winner?
Work that resonates with people from all around the world across various industries
What is having the biggest impact on creative trends at the moment?
AI and AR are the two biggest topics at the moment. Even though they are at a "novelty" stage at the moment, I can see how these two technologies will evolve and become part of our every day life very soon.
Who would you nominate as your two or three “creatives of the year”?
Mike Cessario in the world of branding and advertising.

Taylor Swift in the world of creativity as a whole. She's disrupting entertainment and business as we know it.
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