PhD, Associated Prof. in Advertising Design
at
Sofia Academy of Arts & Design
Sofia, Bulgaria
Theodor LIHO Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
Try to analise the trends in the cerative industries
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
Much, much better! Each creative case viewed from the different perspectives!
What do you think of the idea of free entry until the shortlist stage?
Some pro and some verse.... many of applications made just a nose, but this is in every competition... Poor jury members...:-)))
How would you define the perfect PHNX Awards winner?
Create the moment of stop breading...:-)))
What is having the biggest impact on creative trends at the moment?
Digital marketing for sorrow!
This field can be easy manipulate and is far away from real emotional impact...
This field can be easy manipulate and is far away from real emotional impact...
Who would you nominate as your two or three “creatives of the year”?
Much more than two or three...:-)))
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