Pierre Bellefleur Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
I support PHNX from the very beginning.
Despite having to judge hundreds of excellent ideas and get to know new cases, the online process gives a really interesting way to democratize creativity.
Despite having to judge hundreds of excellent ideas and get to know new cases, the online process gives a really interesting way to democratize creativity.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
It is a way to combine creative excellence, efficiency, and marketing criterias.
What do you think of the idea of free entry until the shortlist stage?
On that part, it can be sometimes an issue.
In fact, some of the cases are really under others.
In fact, some of the cases are really under others.
How would you define the perfect PHNX Awards winner?
Creative, efficient, smart, simple.
What is having the biggest impact on creative trends at the moment?
Obviously AI is part of it.
But I believe the simplicity of the idea is always the best solution.
But I believe the simplicity of the idea is always the best solution.
Who would you nominate as your two or three “creatives of the year”?
I would mention obviously the team from GUT.
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