Paulo Calazans Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
I think joining the jury this year is crucial as it allows me to contribute to the recognition of creativity and innovation in the advertising industry, celebrating the outstanding work of professionals.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
Surely having a hybrid jury, featuring a diverse range of professionals from creatives and strategists to clients and representatives from various corners of the industry, is a highly beneficial and forward-thinking approach. This diversity ensures a well-rounded perspective during the evaluation process.
What do you think of the idea of free entry until the shortlist stage?
It helps a lot of small agencies and stands out in some low-budget cases of work. Also increase the number of participants.
How would you define the perfect PHNX Awards winner?
I think joining the jury this year is crucial as it allows me to contribute to the recognition of creativity and innovation in the advertising industry, celebrating the outstanding work of professionals.
What is having the biggest impact on creative trends at the moment?
Surely having a hybrid jury, featuring a diverse range of professionals from creatives and strategists to clients and representatives from various corners of the industry, is a highly beneficial and forward-thinking approach. This diversity ensures a well-rounded perspective during the evaluation process.
Who would you nominate as your two or three “creatives of the year”?
It helps a lot of small agencies and stands out in some low-budget cases of work. Also, increase the number of participants.
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