Elli has a strong view and passion for building brands, especially with new tools such as social media and AI. In her previous agencies such as TBWA and in Kurio, she has worked with Fortune 500 companies and the biggest advertisers in the Nordics, such as Volkswagen, Microsoft, Arla, and Philips. Elli has received various acclaimed industry awards for her work, and a WCC gold medal from synchronized skating in her professional athlete past. She is an inspirational speaker and has been selected among the top speakers in Finland listed by Speakersforum. Elli has been leading the Academies at both Cannes Lions and Eurobest for many years – in which she is also a jury member this year.