Piero Roncall Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
To have my first experience as an international juror and to see different pieces from around the world, to see what pace other advertising markets are going at.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
It is very good to have different points of view from all over the world and from each sector of the advertising industry.
What do you think of the idea of free entry until the shortlist stage?
I think that really encourages the agency to go for ideas that they don't even think of as award ideas and it can be beneficial depending on how the piece turns out.
How would you define the perfect PHNX Awards winner?
Something never seen before or at least better than something that already exists in the category.
What is having the biggest impact on creative trends at the moment?
I think CGI, innovation and artificial intelligence, but I like the creative ideas better.
Who would you nominate as your two or three “creatives of the year”?
Daniel Lobaton, Sergio Franco and Izmael Crespo
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