Gemma Verdú is the Global Brand Communications Director for Gap. She has fundamental experience in brand strategy and communications, and is always striving to create new and unseen content in the world of fashion. As a Brand leader, Gemma’s focus is to inspire consumers through all brand touchpoints, including digital, social, retail and PR, challenging cultural and creative boundaries during unprecedented times.
Before her work at Gap, she has held different positions at various lifestyle and sports brands like adidas Originals, Reebok and Netflix. Gemma is also experienced in the work on agency-side, from PR agencies to traditional advertising such as the agency Villarrosas.