Christine O'Donnell

*Freelance PR
*Writing
*Volunteering

*Managed brand communications and thought leadership strategy across offices in New York, Toronto, London, Amsterdam and Shanghai. Worked with regional offices to secure space, plan events on-site, coordinate interviews with press and clients. Established relationships with Partners and key business leaders in each office.
*Developed and presented annual marketing plan.
*Drafted and edited press releases, as well as company messaging and global announcements from Co-Founders.
*Accompanied Partners to press meetings and strategized for best results.
*Acted as producer and coordinator for client, a Senior Executive at Google/Motorola, for campaign and conference in San Diego.
*Set up internal website, purchased domain and managed social media.
*Managed domestic and international travel for brand team.
*Partnered with clients such as Google, Budweiser, Motorola, and Dick's Sporting Goods.

*Oversaw B2B public relations programs for global and national new media, marketing services, advertising agencies and tech companies.
*Led account team of six, strategized and implemented corporate communications programs, tracked trends, developed bylines for C-level executives, and provided general PR counsel.
*Worked regularly with C-level executives to develop core messages, positioning, thought leadership content, and speaking platforms.
*Developed and maintained strong relationships with leading advertising, business and creative press as well as industry influencers and bloggers.
*Managed travel planning for account teams to attend conferences and client meetings.
*Created profiles on all reporters and relevant conference attendees, including photos, business bios and personal information.

*Managed news of major acquisitions, executive team, partnerships and new company initiatives.
*Managed brand content for Hyper Island project on behalf of clients & LBi team members.
*Member of Senior Leadership Team, ensured effectiveness of all agency communications and culture-building initiatives.
*Developed annual budget and forecasting.
*Planned and facilitated event at SXSW, coordinated and hosted events held on-site at LBi with industry speakers.
*Compiled media lists, researched appropriate conferences.
*Trusted with note taking, distribution of confidential materials, plans and processes.

*Developed creative proactive and reactive PR strategies for trade, consumer and business press.
*Leveraged key executives as thought leaders with trade and top-tier advertising and marketing reporters.
*Facilitated media interviews and prepared spokespeople with company messaging and talking points.
*Managed daily reactive media inquiries and tactical coordination for editorial on/off site interviews.
*Directed internal monthly newsletter, corporate and social media communications, and oversaw all Agency events.
*Planned and facilitated panels and events at Cannes International Advertising Festival.
*Secured speaking and judging opportunities for executives and senior staff members.

*Managed all incoming new business inquiries, as well as day-to-day affairs: maintaining calendars, and scheduling travel including itineraries for three Partners and department heads.
*Scheduled credentials, capabilities and creative meetings between agency and potential client.
*Created New Business Server for all agency access.
*Managed databases and logistics for new business, plotting, editing, and proofreading for presentations. Managed award submissions, consistently winning for key industry publications.
*Coordinated Strategy department meetings and reviews.

*Assisted in all aspects of Board of Director meetings including scheduling, setting agenda items and managing presentation materials.
*Assisted in all matters regarding Initial Public Offering of RedEnvelope stock.
*Provided exceptional executive and personal assistance for CEO and CTO.