Patrick Rossa Interview(s)

Being part of the selection of the best campaigns of the year is the best way to have a global cultural context on our work. It provides invaluable insights into the latest trends, strategies, and creative approaches shaping the industry worldwide. Additionally, being on the PHNX jury allows me to contribute to recognizing and celebrating excellence in advertising and marketing, which ultimately drives innovation and raises the bar for our industry as a whole.

I believe that having a hybrid jury is key to identifying campaigns that resonate across every sector of the industry. By bringing together creatives, strategists, clients, and professionals from various backgrounds, we ensure a comprehensive evaluation process that takes into account diverse perspectives and expertise.

I believe that allowing free entry to the festival provides everyone with the opportunity to receive significant recognition in the world of communication. At the same time, it gives visibility to those campaigns that may struggle to afford entry fees at major festivals. This approach fosters accessibility and inclusivity within the industry, ensuring that talent and innovative ideas from diverse backgrounds and financial resources are discovered and valued. By democratizing the entry process, we not only celebrate creativity but also promote a more equitable and representative landscape in the field of communication.

The Underdogs! Good Idea, low budget, memorable execution.

We are at a historical moment where our industry needs to be close to the people. We need to make consumers understand that we are on their side and can improve their lives. Inclusion and sustainability are the driving forces behind today's creative trends. From inclusive marketing campaigns that celebrate diversity to sustainable product designs and packaging, companies are striving to create a better future for all while resonating with consumers on a deeper level.

As creatives of the year, I nominate all the creatives who tackle every brief with innovation in this field, all those who manage to convince clients that communicating creatively is the most effective way to convey a message, and all the creatives who never stop believing that our work can contribute to the growth of society.