Rodrigo de la Garza Interview(s)

Involvement in creative movements fosters personal and collective growth through innovation and collaboration, driving progress for individuals and the industry alike.

As a creative director, I see immense value in your hybrid jury approach. This multi-faceted perspective ensures that awarded work not only showcases creativity but also aligns strategically with client objectives and resonates with broader industry trends. Such inclusivity encourages collaboration, innovation, and ultimately leads to more impactful and relevant creative outcomes.

The idea of free entry until the shortlist stage could democratize participation, encouraging a broader range of submissions. However, it may lead to an influx of low-quality entries and strain resources. Balancing accessibility with maintaining standards will be crucial for the integrity of the awards process.

I would define the perfect winner as a project that embodies innovation, authenticity, and cultural relevance. It should demonstrate a deep understanding of its audience while pushing boundaries creatively. The ideal winner should not only excel in its execution but also inspire positive change or evoke meaningful emotions. Ultimately, the perfect PHNX Awards winner would be a beacon of creativity that leaves a lasting impact on both the industry and society.

The relentless fusion of technology and creativity is igniting the hottest trends today, setting ablaze a revolution in how we tell stories, engage audiences, and redefine the very fabric of art and expression.

My nominations for "Creatives of the Year" would include:

Keka Morelle
Rafael Reina
Pancho Cassis