Claudia Bayer

As a graduate industrial engineer specializing in marketing, I concentrated entirely on writing at the end of the 1990s. Since then, I have been working as a specialist journalist for marketing and creation/campaigns and was editor in chief of the campaign magazine Fischer's Archiv for over 15 years. After a three-year temporary stint as an editor at the trade title Meedia, I took over as editor in chief of the marketing trade magazine new business in summer 2023.

For more than 20 years, 15 of them as editor-in-chief of the campaign magazine Fischer's Archiv, I have been writing what I hope are exciting, and in any case profound, stories on the topics of marketing, advertising and creation.

One of the topics I strongly advocate is Female Empowering. To be able to make a difference here, to make people aware and, above all, to be able to work on making advertising more effective beyond the classic KPI analyses is what drives me. There is still a lot to do here!