About me
The best way to find out about me is to ask my father, who once told our neighbors that I'm a surgeon. It's a Long Story! The second best way is on my LinkedIn page. Early in my career, I took a 76% pay cut just to be where are I'm today. What an obnoxious start, but it is true.
Thanks to over 400 articles, lectures, conference appearances, and a few quotes that got shared, I'm now one of the most followed within the marketing industry. My lecturing efforts have helped over 4,000 students and business owners embrace digital marketing.
Once I got 16 marks for my maths exam. I had the audacity to ask the master in charge if this was out of 40(first paper). Apparently NOT!! I don't know more than others, but I know enough to ask good questions and listen to those who know more about things. My style is provocative. I do this to get better and more passionate answers, not because I care one dogecoin about engagement stats or building a community.
I've Seen The Elephant !!
Talent you might be interested in
Positions
Vice President - Isobar
Former: General Manager - Digital
Director
General Manager Sep 2018 – Jul 2019
*Drive strategic innovation across all digital platforms, including creative services.
*Assist in training & up-skilling of client & account teams
*Oversee the project management, negotiation, purchase, and lead the execution of digital campaigns.
*Oversee Client teams quality of output across all Digital layers
*Solid relationships with all partners at a senior level
*Champion of tools, product, planning processes and operating systems
*Oversee Client teams in developing award-worthy campaigns
*Build deep and strong relationships with media partners, clients, and staff
Providing strategic leadership to teams of experienced digital media professionals within Mindshare (Team Unilever & Mindshare Other).
Senior Manager - Digital Media | Team Unilever Jan 2016 – Apr 2017
- Lead digital trading initiatives with key publisher partners in order to establish best in class pricing, first to market innovation and consistent value generation
- Working with teams on product expansion & evolution across display, search, mobile, web analytics & social media.
- Hiring, training & managing a team of digital marketing experts across brands to build a nimble team structure which could adapt to the ever-changing digital ecosystem.
- Consulting on digital marketing strategies which deliver on brand building & ROI driven marketing outcomes.
- Conceiving & deploying strategic partnership programs with some of the top digital media companies locally & globally to deliver efficiency & effectiveness of digital programs.
- Harnessing data and best practices from the online world across paid / owned/ earned media for strategy development.
- Setting up measurement & evaluation frameworks encompassing social media, mobile, search marketing, display advertising & web analytics.
