Natalie Fioto

- Sets the overall vision & mission of the agency, & the broad strategies for achieving them
- Leads new business prospecting & pitch efforts, while recognizing additional opportunities within existing client accounts
- Leads organization & implementation of agency recruiting, training & development, compensation, performance monitoring & recognition
- Manages all agency day-to-day operations & staff
- Achieves account revenue goals, forecasts income & sets action plans for future account expansion
- Guides & directs the planning, creation, execution & communication of client work
- Ensures the health of client accounts & develops relationships with all levels of management within clients’ organizations

- Produced, presented and effectively sold communications plans, concepts, media and interactive marketing plans to clients.
- Checked and approved copy, design and production art and coordinated client approval of materials.
- Oversaw redesign & development of client websites.
- Ensured that advertising strategies were clearly defined, approved by clients, and understood by the creative and media groups.
- Supervised and fostered development of junior account service staff where appropriate.
- Directed the activities of account executives and account coordinators to ensure proper agency service to clients.
- Sought out new business opportunities with new and existing clients and played a supportive role in their development.
- Represented the agency at industry functions—promoted the agency at every opportunity.
- Prepared monthly revenue forecasts and planned for future development of accounts.
- Provided clients with budget updates and ensured overall account revenues met agency goals.

- Lead workshops & conducted research to develop market position messaging, corporate taglines & graphic representations
- Drove advertising strategy & creative development while managing $500k annual media buy
- Directed trade show graphics, promotions & press conferences for client in material handling industry
- Represented agency to ensure client expectations are met or exceeded
- Managed client-agency project estimation & billing procedures
- Redefined agency business strategy & direct rebrand

- Coordinate and direct trade show promotions, events and press conferences
- Draft, proof, and edit content flowing through agency
- Pitch and place articles, press releases and case studies
- Maintain open communication between agency and client to meet or exceed deadlines
- Supervise intern team, including training, supervision and delegation