Tara Weerasinghe Interview(s)

I thought it would be a fantastic opportunity with so much to learn from (specially since it's my first time on an international jury). I wanted to experience being on the other side of the table, feeling the weight that comes with the job.

And that said, with so much negativity out there in the world right now, it's wonderful to celebrate something that is naturally optimistic, something that can spark real change, something that is called creativity.

2020 has left the industry generally out of sorts. And we all know perfectly well how much blood, sweat and tears go into creating and doing what we do. With most international festivals cancelled or postponed, the PHNX Tribute is a timely pick-me-up that shows the world that creativity will always go on. And its a symbol of resilience, of fight, of perseverance, of togetherness and of adaptability. Which are the very qualities that we must embody to make it out of these grim times.

Diversity adds flavour, always. Different perspectives, opposing sides and contrasting influences equals stronger verdicts.

Work that makes me go:
"How the heck did they think of that?"
"Damn. I wish I did this..."
"How did they sell this to a client?"

Basically great work, but more specifically, work with a certain unique element — one that makes them both hard to categorize, and to forget.

Creativity is contextual to the world we live in. The work we put out is only as good as the context it shows up in. So our thinking must adapt to a post-pandemic environment. There's no going back. Be it the ideas themselves, the turnaround time, the methodology, the manners, etc.