José Ortiz Interview(s)
PHNX Tribute Jury
Why did you think it was important to join the PHNX jury?
I wanted to contribute to the celebration of great work by not only submitting some of the campaigns we've done this year but also sending a message of optimism to the whole industry.
What impact do you think the event might have on the industry?
I hope it will help us stop worrying about everything that's gone wrong and start looking to the future with optimism.
What do you think of the hybrid jury, which includes strategists and journalists alongside creatives?
I think it's a good idea and something that should be more broadly considered. Many inside the industry believe these events are just an ego massage from within the industry and I believe the input from other views may give a new perspective on what advertising efectiveness should be.
What will you be looking for when you start judging the entries?
Work that is not only inspiring but does a great job at solving a brand's problem.
What lasting impact might the current crisis have on creative work?
Hopefully it'll make us think more about the world we live in and the urgence to take care after it.
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