Esteban Fino Interview(s)
PHNX Tribute Jury
Why did you think it was important to join the PHNX jury?
Spread the ideas never has than important like now, because I have thought the people, need to believe again, be inspired and keep the love for the ideas burning. I think this festival it's the chance to take part not for the ego, ranking or any other personal felling, Maybe its the first time in many years to we need watch fabulous ideas stripped of pretension, just desiring we fell in love again for our business .
What impact do you think the event might have on the industry?
We love the Creativity, we love the good ideas but also we love the festivals, so PHNX is the light in the middle of darkness this year.
What do you think of the hybrid jury, which includes strategists and journalists alongside creatives?
Argue with people that think different and see the life in other way, always be a good idea, because the reality is not just one, In this moment is when we are learning.
What will you be looking for when you start judging the entries?
Ideas that came from the community and not from the brands, relevant and memorable stories, perfectly executed works.
What lasting impact might the current crisis have on creative work?
The best, because we have learned that the world can change any moment. and we must to prepare to start again every day.
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