Kuratorium Fur Verkehrssicherheit - "Slow down - Warnings from beyond"

Heimat Wien

Heimat Wien Wien, Austria

646

Title	Slow down - Warnings from beyond
Brief	The idea behind the spot was that reckless drivers would be more likely to listen to a message coming from someone who is already deceased due to speeding. By using AI, the voice of the deceased individual, Kati, was recreated to deliver a compelling road safety message. Her voice serves as a living testimony to the dangers of speeding, aiming to raise awareness and emotionally prompt safer driving practices.
Agency	Heimat Wien
Campaign	Slow down - Warnings from beyond
Advertiser	Kuratorium Fur Verkehrssicherheit
Brand	Kuratorium Fur Verkehrssicherheit
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Chief Creative Officer	Al.....er H....nn Subscribers Only
Creative Director	Al.....er H....nn Subscribers Only
Copywriter	N..a V...m Subscribers Only
Creative Director	F...x H....nn Subscribers Only
Chief Executive Officer (CEO)	M...us W...er Subscribers Only
Account Director	D...ta Ki....er Subscribers Only