| Title | MOM = WOW |
| Brief | The "hidden" powers of mothers were demonstrated through an installation using typography that carries a "hidden" message: The 3D letters spelling the word "MOM" were mounted on the billboard in individual letters. When hit by light they casts a shadow that spells out "WOW" – revealing what every MOM is. Making sure the great achievements of all mothers, are no longer hidden – as often happens in real life. |
| Agency | Heimat Wien |
| Campaign | MOM = WOW |
| Advertiser | Mamma Matters |
| Brand | Mamma Matters |
| Posted | November 2022 |
| Product | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Case Study |
| Chief Executive Officer (CEO) | M...us W...er Subscribers Only |
| Executive Creative Director | S...n Po....er Subscribers Only |
| Art Director | ..a W...er Subscribers Only |
| Copywriter | N..a V...m Subscribers Only |
| Editor | V..d D...e Subscribers Only |
| Digital Project Manager | D...ta Ki....er Subscribers Only |
| Advertising Manager | D...a W...er Subscribers Only |
| Advertising Manager | Ka.....na Gr......her Subscribers Only |
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