| Title | VinziRast gets you back on your feet! |
| Brief | VinziRast is one of Austria's most important institutions for homeless people. In order to collect donations and to ensure that the matters of homeless people are seen and heard even in the overshadowing corona crisis, we have crafted memorials that demonstrated the important social role of VinziRast. By using material that unambiguously symbolizes the sad situation of unsheltered people: Cardboard boxes that former homeless people used to sleep under were collected and assembled to life-sized cardboard figures. Each figure tells the true story of a previously homeless person who finally found a home at VinziRast’s night shelters or social housings.Every figure had a QR-Code that could be scanned to hear the audio story behind the person. |
| Agency | Heimat Wien |
| Campaign | VinziRast gets you back on your feet! |
| Advertiser | Verein Vinzenzgemeinschaft St. Stephan |
| Brand | Verein Vinzenzgemeinschaft |
| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Chief Executive Officer (CEO) | M...us W...er Subscribers Only |
| Managing Director | S...an Sc....fer Subscribers Only |
| Creative Director | P...ip Kr.....ck Subscribers Only |
| Creative Director | S...n Po....er Subscribers Only |
| Senior Copywriter | L....ld K...zy Subscribers Only |
| Art Director | F...an K....rt Subscribers Only |
| Art Director | S...n Po....er Subscribers Only |
| Project Manager | B....ra Bin.......ner Subscribers Only |
| P....na S...o Subscribers Only | |
| Photographer | Y...ik S...r Subscribers Only |
| Assistant Photographer | C...s Bu....ki Subscribers Only |
| Retouching Company | Bl.....ier Bil......che Pr.....ion G..H Subscribers Only |
| Recording Studio | Bl....�ne M...a G..H Subscribers Only |
| Retouch Artist | N..a H...og Subscribers Only |
| Media Director | H...s M...a W..n G..H Subscribers Only |
| Managing Director | R...rt K...ei Subscribers Only |
| Concept | R...te Ho.....in Subscribers Only |
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