Nick Elliott Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
PHNX exists to recognise and celebrate great work by great agencies. As a pitch consultant, it is important for me to see where great work is being created!
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
The more balanced the jury the better. We all see the work from different angles.
What do you think of the idea of free entry until the shortlist stage?
That feels much more inclusive. This enables the smaller agencies that don't have the dedicated awards budgets to participate.
How would you define the perfect PHNX Awards winner?
Wonderful, inspiring, insightful and effective work!
What is having the biggest impact on creative trends at the moment?
Rather than just saying GenAI, I going to say humour. I want it to be humour....it is timeless, it will always be effective....and importantly it makes us smile.
Who would you nominate as your two or three “creatives of the year”?
Wow! Very specific. Hard to say so far.
.