Dieter López Strauss Interview(s)

PHNX Jury Interview 2024

Why did you think it was important to join the PHNX jury this year?

This year is special, with the incursion of AI it is more relevant to promote creativity in the global industry, the independence of the festival makes it possible to explore professional works from another sphere that leaves the traditional global networks. It is priceless to be in touch with what is happening in this field on a creative level

What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?

It is very important because we have the mix of points of view that add up to each part of the advertising process

What do you think of the idea of free entry until the shortlist stage?

It allows freelancers who don't have much opportunity for economic risk to measure their performance, it's very good, because work is valued more than investment

How would you define the perfect PHNX Awards winner?

Disruptive, strategic, creative and memorable

What is having the biggest impact on creative trends at the moment?

AI, the global economy, social media and the cultural preservation of each market

Who would you nominate as your two or three “creatives of the year”?

Juan Cárdeas - GREY COLOMBIA
Leo Chiesi - MRM CHILE
Emiliano Gonzales di Pietri - McCann Worldgroup Spain