Udo Nery Interview(s)

PHNX Jury Interview 2024

Why did you think it was important to join the PHNX jury this year?

PHNX is one of the most diverse creativity festivals and it's always good to hear the opinion of professionals from different backgrounds.

What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?

It's always good to hear the opinion of professionals from different backgrounds, even if it may not confirm your personal taste or reward a piece that you don't find creatively relevant.

What do you think of the idea of free entry until the shortlist stage?

I think the idea of free entry until the shortlist stage is good, this filters applications a little and forces agencies and professionals to be more careful.

How would you define the perfect PHNX Awards winner?

My key points to consider when evaluating every entry are:
Relevance for the category
The idea
The execution
The impact

What is having the biggest impact on creative trends at the moment?

Ideas that have changed or can change lives for the better.

Who would you nominate as your two or three “creatives of the year”?

Tim Hawkey
Lisa Fedyszyn & Jonathan McMahon
Ana Balarin & Hermeti Balarin