| Title | The Theft Catalog |
| Brief | During the pandemic, Romanians posted on SM from their homes exposing their goods to risks of break-in and burglary.We created a fictional character created to illustrate how thieves use social media information to steal and sell valuables. He followed hundreds of SM users, including influencers, and republished their photos with resale prices; when the public outrage was at its highest we've revealed his id. The campaign generated a huge debate on burglary issue. |
| Agency |
Mercury360
|
| Campaign |
The Theft Catalog
|
| Advertiser |
Romanian Police
|
| Brand |
Burglary prevention
|
Want to see all the credits ? this content is for subscribers only
Subscribe and get unlimited access.
Be inspired by the best creative work from around the world.
Subscribe
Already a Subscriber ? Log In
|
| Posted | January 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Digital
|
| Creative Director |
L...u T....nu Subscribers Only
|
| Group Creative Director |
C....ia G..d Subscribers Only
|
| Art Director |
Al.....ru N....ae Subscribers Only
|
| Client Services Director |
M....la Bo.....nu Subscribers Only
|
| Account Manager |
Ma....na Gh....he Subscribers Only
|
| Account Executive |
Ge.....na B...u Subscribers Only
|