Liviu Turcanu

Liviu Turcanu is the Executive Creative Director of Mercury360, one of Romania’s most awarded advertising agencies, since 2010. Him and his creative team won over 30 prizes at local and international advertising festivals, including Effie Awards, Golden Drum, Epica Awards, ADC Europe, NY Festivals, Cresta Awards, AdOR, AdPRINT etc. Also, he contributed to the agency’s first admissions in the prestigious Luerzer’s Archive.
He was member of the jury in local and international advertising festivals and from 2017 he is one of the member of the prestigious Art Directors School Romania.
He truly believes that art should be involved in the creative process and that a great piece of advertising is like an art masterpiece: it conveys a simple and immutable truth that remains rooted in the collective memory.
Liviu graduated the University of Fine Arts, continuing to have a strong connection with the artistic community and the visual arts, where he finds inspiration and visual insights for his ads. He truly believes that art should be involved in the creative process and that a great piece of advertising is like an art masterpiece: it conveys a simple and immutable truth that remains rooted in the collective memory.

He is passionate about everything related to communication sciences, art of perception and visual arts. He believes that a good advertising professional should know as much as possible about our history, culture and civilisation. That is the reason he enjoys traveling and connecting with different people and their habits.