My Latest Work
SEE ALL WORKCondoms that generate desire
Feet Week
End of Game (French)
End of Game
About me
This profile was created because Jean-Philippe Martzel has been referenced on AdForum.
It's my profile and I want to edit it.Sector Experience
Awards
- 2006 CRESTA
- 2006 Kinsale Shark Advertising Festival
- 2005 Effie Awards Europe
- 2005 The New York Festivals Advertising Awards
- 2005 Golden Award of Montreux
- 2005 ANDY Awards
- 2005 The Golden Drum Awards
- 2005 The Loeries
- 2005 Grand Prix de la Publicité Presse Magazine
- 2005 CLIO Awards
- 2004 Prix Club des Directeurs Artistiques (Club des DA)
- 2004 International Car Advertising Film Festival / SATCAR, Festival International du Film Publicitaire Automobile
- 2004 LIA
- 2004 Eurobest
- 2004 The Mobius Advertising Awards
- 2004 EFFIE France
- 2004 Mondial de la Pub des Pays Francophones / ex Mondial de la Publicité Francophone
- 2004 Cannes Lions International Festival of Creativity
- 2001 Grand Prix Stratégies de la Publicité
- 2001 Bill Bernbach Award
- 2001 Pinnacle Awards
My Work
SEE ALL WORKThe Sheep
- BRAND:
- Peugeot
- AGENCY:
- BETC Paris
The Bird
- BRAND:
- Peugeot
- AGENCY:
- BETC Paris
The Sheep (French)
- BRAND:
- Peugeot
- AGENCY:
- BETC Paris
The Bird (French)
- BRAND:
- Peugeot
- AGENCY:
- BETC Paris
Zapping (20 sec)
- BRAND:
- Europe 2 TV
- AGENCY:
- BETC Paris
Zapping (French) 40 sec
- BRAND:
- Europe 2 TV
- AGENCY:
- BETC Paris
Doll
- BRAND:
- Côte d'Or Single
- AGENCY:
- BETC Paris
Accident (French)
- BRAND:
- Peugeot
- AGENCY:
- BETC Paris
The Toys (French)
- BRAND:
- Peugeot
- AGENCY:
- BETC Paris
Positions
Head of Strategy & Business Intelligence
Paris, France
September 2017 - Present (7 years 2 months)
Managing Director - Head of Paris office
Paris, France
June 2016 - August 2017 (1 year 2 months)
General Manager & Chief Strategy Officer
Paris, France
March 2012 - May 2016 (4 years 2 months)
Lost Boys was a DigitasLbi initiative to offer a new advertising approach inspired by digital culture.
Lost Boys has been creatively awarded for Hermès campaign, Maurice Lévy Wishes Velux, Wonderbra decoder app, Harrys and Médecins sans Frontières.
Lost Boys has been creatively awarded for Hermès campaign, Maurice Lévy Wishes Velux, Wonderbra decoder app, Harrys and Médecins sans Frontières.
Head of integrated strategic planning
Boulogne-Billancourt, France
March 2011 - February 2012 (11 months)
In March 2011, Atjust has merged with Havas design and brand consulting agency : W&Cie.
Atjust became W-Atjust, W&cie digital and advertising departement.
I was in charge of a strategic departement active on design projects, digital and advertising. A very integrated experience both on virtual and physical sides of brands.
Atjust became W-Atjust, W&cie digital and advertising departement.
I was in charge of a strategic departement active on design projects, digital and advertising. A very integrated experience both on virtual and physical sides of brands.
Partner - Head of strategy at Atjust
Bolloré Atjust
France
December 2009 - February 2011 (1 year 2 months)
Atjust was a start-up agency in Bolloré group. Idea was to build from scratch an agency were advertising meet digital. As Head of Strategy, I managed strategic planning for all our clients. I was directly involved in AEROPORTS DE PARIS communication strategy about shopping and services since summer 2010 after a pitch against DDB, Publicis and other big players.
For INCA (National Cancer Institut). We builded a very specific program based on community management and traditional media to sufferers and relatives.
For INCA (National Cancer Institut). We builded a very specific program based on community management and traditional media to sufferers and relatives.
As General manager, I was in charge of great brands (Microsoft, Parker-Waterman, Scholl-Durex, Opel, Blizzard studio) and directly involved in "company life" : organization, finance, culture, development .
But my first task was to organize agency digitalization process in creative, planning and account departments. It was a challenge, specially for such an old Madison avenue Lady. But we had some success with Nespresso, Sony Ericsson and Durex digital programs...
But my first task was to organize agency digitalization process in creative, planning and account departments. It was a challenge, specially for such an old Madison avenue Lady. But we had some success with Nespresso, Sony Ericsson and Durex digital programs...
Condoms that generate desire
- BRAND:
- Durex
- AGENCY:
- McCann Paris
Feet Week
- BRAND:
- Scholl
- AGENCY:
- McCann Paris
BETC is one of the firsty european ad agency. EVIAN, AIR FRANCE, CANAL+... lots of work had been rewarded for these brands in the most prestigious festival.
For this period, I was in charge of strategy for ORANGE, PEUGEOT and CANAL+
In 2004 we've founded an in-door structure : La-Bo.
In La-Bo we'd experienced first steps in digital content before digital became DIGITAL.
My role was to spot digital trends, understand the digital future and understand consumer behaviour and match them with brand desires. I had to inspire traditional media planners, digital media directors and creatives alike...
For this period, I was in charge of strategy for ORANGE, PEUGEOT and CANAL+
In 2004 we've founded an in-door structure : La-Bo.
In La-Bo we'd experienced first steps in digital content before digital became DIGITAL.
My role was to spot digital trends, understand the digital future and understand consumer behaviour and match them with brand desires. I had to inspire traditional media planners, digital media directors and creatives alike...
End of Game (French)
- BRAND:
- Peugeot
- AGENCY:
- BETC Paris
End of Game
- BRAND:
- Peugeot
- AGENCY:
- BETC Paris
The Sheep
- BRAND:
- Peugeot
- AGENCY:
- BETC Paris
The Bird
- BRAND:
- Peugeot
- AGENCY:
- BETC Paris
The Sheep (French)
- BRAND:
- Peugeot
- AGENCY:
- BETC Paris
The Bird (French)
- BRAND:
- Peugeot
- AGENCY:
- BETC Paris
Zapping (20 sec)
- BRAND:
- Europe 2 TV
- AGENCY:
- BETC Paris
Zapping (French) 40 sec
- BRAND:
- Europe 2 TV
- AGENCY:
- BETC Paris
Doll
- BRAND:
- Côte d'Or Single
- AGENCY:
- BETC Paris
Accident (French)
- BRAND:
- Peugeot
- AGENCY:
- BETC Paris
The Toys (French)
- BRAND:
- Peugeot
- AGENCY:
- BETC Paris
Accident
- BRAND:
- Peugeot
- AGENCY:
- BETC Paris
407 SW Launch
- BRAND:
- Peugeot
- AGENCY:
- BETC Paris
Toys
- BRAND:
- Peugeot
- AGENCY:
- BETC Paris
The Dance
- BRAND:
- Orange
- AGENCY:
- BETC Paris
- 2006 CRESTA
- 2006 Kinsale Shark Advertising Festival
- 2005 Effie Awards Europe
- 2005 The New York Festivals Advertising Awards
- 2005 Golden Award of Montreux
- 2005 ANDY Awards
- 2005 The Golden Drum Awards
- 2005 The Loeries
- 2005 Grand Prix de la Publicité Presse Magazine
- 2005 CLIO Awards
- 2004 Prix Club des Directeurs Artistiques (Club des DA)
- 2004 International Car Advertising Film Festival / SATCAR, Festival International du Film Publicitaire Automobile
- 2004 LIA
- 2004 Eurobest
- 2004 The Mobius Advertising Awards
- 2004 EFFIE France
- 2004 Mondial de la Pub des Pays Francophones / ex Mondial de la Publicité Francophone
- 2004 Cannes Lions International Festival of Creativity
I had created the planning department (from 0 to 8 peoples around a big table in fake marble... What a time !) and i had the great opportunity to learn a lot from Bernbach culture wich is still a modern way to do this job.
I was in charge of VOLKSWAGEN strategy for France. We have been rewarded for lots of campaigns.
I was in charge of VOLKSWAGEN strategy for France. We have been rewarded for lots of campaigns.
4 Motion
- BRAND:
- Volkswagen
- AGENCY:
- DDB Paris
4 Motion (French version)
- BRAND:
- Volkswagen
- AGENCY:
- DDB Cybertime
Head of planning
Devarrieuxvillaret
France
January 1998 - February 1999 (1 year 1 month)
I was in charge of strategic planning on Mercedes and France Telecom. This was the place where I've learnerd what was the planner role. This agency was very forward thinking for a 90's agency : works on brand contents (for Swatch), on product innovations (for Mac Morning and France Telecom), on media contents (France Télévision, Libération)....
Head of planning
devarrieuxvillaret
France
January 1998 - February 1999 (1 year 1 month)
I was in charge of strategic planning on Mercedes and France Telecom. This was the place where I've learnerd what was the planner role. This agency was very forward thinking for a 90's agency : works on brand contents (for Swatch), on product innovations (for Mac Morning and France Telecom), on media contents (France Télévision, Libération)....
Consultant in public affairs
Euro RSCG (now Havas paris)
France
April 1987 - December 1997 (10 years 8 months)
I was consultant in public affairs for political parties and politicians.
I did lot of public campaigns against Aids, drugs...
For the French Ministry of Health and with the participation of Canal +, we created "A coups sûrs" five fictional audiovisual works to support fight against AIDS. Each of five young filmmakers, Marc Caro, Cédric Klapisch, Jacques Audiard, Gaspar Noé and Lucile Hadzihalilovic was assigned to a specific type of sexual intercourse. The series was broadcasted on Canal + every first Saturday of the month after the "Journal du Hard" and just before porn movie.
I did lot of public campaigns against Aids, drugs...
For the French Ministry of Health and with the participation of Canal +, we created "A coups sûrs" five fictional audiovisual works to support fight against AIDS. Each of five young filmmakers, Marc Caro, Cédric Klapisch, Jacques Audiard, Gaspar Noé and Lucile Hadzihalilovic was assigned to a specific type of sexual intercourse. The series was broadcasted on Canal + every first Saturday of the month after the "Journal du Hard" and just before porn movie.
Consultant in public affairs
Euro RSCG (now Havas paris)
France
April 1987 - December 1997 (10 years 8 months)
I was consultant in public affairs for political parties and politicians.
I did lot of public campaigns against Aids, drugs...
For the French Ministry of Health and with the participation of Canal +, we created "A coups sûrs" five fictional audiovisual works to support fight against AIDS. Each of five young filmmakers, Marc Caro, Cédric Klapisch, Jacques Audiard, Gaspar Noé and Lucile Hadzihalilovic was assigned to a specific type of sexual intercourse. The series was broadcasted on Canal + every first Saturday of the month after the "Journal du Hard" and just before porn movie.
I did lot of public campaigns against Aids, drugs...
For the French Ministry of Health and with the participation of Canal +, we created "A coups sûrs" five fictional audiovisual works to support fight against AIDS. Each of five young filmmakers, Marc Caro, Cédric Klapisch, Jacques Audiard, Gaspar Noé and Lucile Hadzihalilovic was assigned to a specific type of sexual intercourse. The series was broadcasted on Canal + every first Saturday of the month after the "Journal du Hard" and just before porn movie.
Education
Dipmoma in Anthropology
2001 - 2003 (2 years)
My research was based on kids world : "kids bedrooms considered as main media of adolescence".
Diploma in Anthropology
2001 - 2003 (2 years)
My research was based on kids world : "kids bedrooms considered as main media of adolescence".
licence + maîtrise in Geography certified in tropical regions
1986 - 1988 (2 years)
Master thesis on "Akloa, village of Litimé valley, West Togo Sorbonne Université.
Written under supervision of Jean Delvert. 1988.
Other professional activities
Sciences Po, 75007 Paris
Lecturer : Digital Pop Culture
2014 - Present (10 years 10 months)
http://formation.sciences-po.fr/en/enseignement/2016/kcom/3040
