Rolling Stone Magazine - "Burn Racist Giga (Film Case)"

HoC Milan

HoC Milan Milan, Italy

Awards

10942

This ad is part of the ACT Responsible Collection

Brand: Rolling Stone Magazine
Country: Italy

Advertiser: Rolling Stone Magazine

Title	Burn Racist Giga (Film Case)
Brief	This clever troll operation took power away from racists. Many racists have access to a fairly limited amount of mobile data. On social media, the agency seeded racist videos that had a far bigger than usual file size (600MB). When racists watched the films, their mobile data quickly burned down to a crisp, taking them offline.
Agency	HoC Milan
Campaign	Burn Racist Giga
Advertiser	Rolling Stone Magazine
Brand	Rolling Stone Magazine
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital Installation
Length	96 seconds
Soundtrack	Subscribers Only
Production Company	Ol.....rgo Subscribers Only
Executive Creative Director	O...er P...er Subscribers Only
Creative Director	Pa....le F...za Subscribers Only
Creative Director	L..a Ia....ci Subscribers Only
Art Director	..x B...ti Subscribers Only
Art Director	M...eo B...i Subscribers Only
Copywriter	Vi....io Gi.....ti Subscribers Only
Account Director	G....ra Ga....ti Subscribers Only
Account Director	Al.....dro Pi....on Subscribers Only
Media Director	Vi....io B...i Subscribers Only
Managing Director	Al.....dro Pi....on Subscribers Only
Strategist	L..a Ta.....ni Subscribers Only
Director	T....so T...gi Subscribers Only
Agency Producer	Fe....co M....la Subscribers Only
Agency Producer	N...lò D....ni Subscribers Only
Post Production	Ol.....rgo Subscribers Only
Digital Production	Pl....et Subscribers Only