| Title | The Room |
| Brief | We closed one of the IKEA’s rooms with a wall and we placed inside it a special amplifier that spread the sound of real domestic violence stories provided by Telefono Donna"The Room" was an in-store ambient media that gets IKEA customers to stop their in-store journey and live a touching experience, like they were the neighbour of a domestic violence victim. A message on the wall said: " “Violence is closer than you think, sometimes there’s just a wall between you and it.”. A call to action invited customers to support and discover Telefono Donna. |
| Agency |
DDB Group Italy
|
| Campaign |
The room
|
| Advertiser |
IKEA
|
| Brand |
IKEA
|
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| Posted | February 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Digital
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