Guillaume Martin

Co-manage planning department (team of 20) : recruitment, training, assignment of accounts, reviews.

Lead strategy on Peugeot worldwide (brand and model launches across the network) / Canal+ pay TV / French National Lottery (Loto, Euromillions, Parions Sport - sports betting leader) / NBC Universal (13th Street, SyFy / Sixt car rental / Le Slip Français underwear.

Lead strategic thinking on new biz pitches (major wins : Euromillions, Parions Sport, Eurorepar car service).

Lead creative culture at BETC : designed and deliver internal training programs (The strategies behind the greatest work, How insights can help build better briefs, Creative judgment...) / organize BET(C) ON CANNES, yearly internal betting contest on Canneslions / deliver yearly review on Canneslions / launched “BETC Maxi Best Of” – regular creative update sessions followed by creative director’s interviews / advised ECD Stéphane Xiberras on talks on creativity ("To Hell with Logic"​ at One Show 2016).

JURY MEMBER / Euro Effies 2016, French Effies 2016

Managed a planning department of 10 people – and hired the first engagement planners at BBDO.

Led strategic thinking on all agency’s clients (Pepsico, Eurostar, EDF, Total, Aviva, etc.)
Won several new business pitches (Eurostar jointly with AMV BBDO, French national nutrition and health program, EDF corporate program "Pulse"​, Mercedes-Benz commercial vehicles).
Developed a new thinking and briefing process / engagement planning tool.
Founded a research entity (“Curiosity Shop”) offering on-the-ground consumer chronicles.
Contributed to improve BBDO’s creative credentials with popular, award-winning work on Total, Guy Cotten, The Economist, Eurostar, etc. CLM BBDO was the most awarded French agency at Eurobest 2012, and 2nd most awarded French agency at Canneslions 2013.

Led strategic thinking on clients from various sectors: media (L'Equipe sports newspaper, Lagardère group kid TV channels - Gulli, Tiji, CanalJ) / public policy (INPES National health council, ADEME Environment & energy agency, French navy recruitment) / sports (Nike, French Football Federation) / food (Lipton, Fleury Michon) / mobile phone operator (Bouygues Telecom).

Won several pitches: INPES, L’Équipe, French Navy, ADEME, Fleury Michon, French Football Federation.

Contributed to improve DDB’s creative credentials: INPES anti-smoking Attraction and Chance were awarded at Canneslions, D&AD, Eurobest / Lipton Lalo Schiffrin was awarded at Epica.

Led strategic thinking on international clients: Nestlé Waters, Ford, IBM (including reorganisation of brand portfolios).

Won several new business pitches (Vittel, Eco-Emballages, Paris 2012 Olympic bid).