About me
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Global Chief Creative Officer
With over 20 years of experience in the digital industry, Fura has worked on some of the industry’s most innovative digital experiences, products and services. In her current role as Global Chief Creative Officer, Fura is responsible for the agency’s creative vision, strategy and quality of craft. She joined Huge from Publicis Sapient where she spent two years as Chief Design Officer of the Experience across EMEA, Middle East and Asia.
Prior to her role at Publicis Sapient, Fura worked at R/GA for over 11 years, where she provided both strategic and creative vision for her clients and teams in New York, Stockholm and the Middle East. She was the creative lead on R/GA’s Nike account in NYC for a number of years where she led the DTC business including ecommerce, retail and brand. She also led the creative team for Samsung US and was one of the creative leads on R/GA’s Walmart account.
In 2014 Fura relocated to Stockholm to help set up and build R/GA’s Swedish offices. There she worked on clients such as Volvo, H&M, Absolut and ICA. From there she moved to London to take on the business in Middle East, working with clients like Turkcell, Akbank, Pozitif and others.
Fura’s passion is the help move her client’s businesses into new territories by exploring new emerging trends and innovations. She believes in the combination of bold creativity and business rigger to unlock new areas of growth for her clients. She is passionate about talent and enjoys growing the next generation of creatives.
Fura started her career in Reykjavik, Iceland, serving local clients such as Icelandair, Icelandic Telecom, Toyota, and Hertz. She soon moved to New York to study Design & Technology at Parsons School of Design. There she explored all aspects of digital media, everything from broadcast to interactive physical video installations. Throughout the years she has won number of international awards, been appointed as a trustee of the D&AD, been active at industry events as a speaker and has been published around the world.
Prior to her role at Publicis Sapient, Fura worked at R/GA for over 11 years, where she provided both strategic and creative vision for her clients and teams in New York, Stockholm and the Middle East. She was the creative lead on R/GA’s Nike account in NYC for a number of years where she led the DTC business including ecommerce, retail and brand. She also led the creative team for Samsung US and was one of the creative leads on R/GA’s Walmart account.
In 2014 Fura relocated to Stockholm to help set up and build R/GA’s Swedish offices. There she worked on clients such as Volvo, H&M, Absolut and ICA. From there she moved to London to take on the business in Middle East, working with clients like Turkcell, Akbank, Pozitif and others.
Fura’s passion is the help move her client’s businesses into new territories by exploring new emerging trends and innovations. She believes in the combination of bold creativity and business rigger to unlock new areas of growth for her clients. She is passionate about talent and enjoys growing the next generation of creatives.
Fura started her career in Reykjavik, Iceland, serving local clients such as Icelandair, Icelandic Telecom, Toyota, and Hertz. She soon moved to New York to study Design & Technology at Parsons School of Design. There she explored all aspects of digital media, everything from broadcast to interactive physical video installations. Throughout the years she has won number of international awards, been appointed as a trustee of the D&AD, been active at industry events as a speaker and has been published around the world.