Pedro Pablo Bergelund Echeandía Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
It's always good to see what the industry is doing. See what new trends and tools are making a difference in advertising.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
It is good to know different opinions from different points of view.
What do you think of the idea of free entry until the shortlist stage?
Sounds inclusive for those who want to measure the temperature of their ideas/campaigns.
How would you define the perfect PHNX Awards winner?
Fresh, new, striking, different.
What is having the biggest impact on creative trends at the moment?
The use of technology to generate greater engagement and consumption.
Who would you nominate as your two or three “creatives of the year”?
I feel it is too early in the year to nominate anyone, but the owners of GUT have been doing everything right.
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