Carlos Paboudjian Interview(s)

PHNX Jury Interview 2024

Why did you think it was important to join the PHNX jury this year?

Juries are a very important part of any awards, it's the human part of it, it's what validates it.
Also being exposed to fresh work and topnotch professionals across the globe sharing their thoughts.

What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?

I think that's a great insight. Having in mind that most of people that are exposed to our ads and campaigns are outside our industry. Getting votes and opinions from outside our bubble won't hurt that much :)

What do you think of the idea of free entry until the shortlist stage?

I see as a great way to not only promote the PHNX award but also an opportunity for younger creatives/agencies to debut on international awards.

How would you define the perfect PHNX Awards winner?

I believe it should be on the IDEA.
No matter the media or the amout of money spent on production.

IDEA > CRAFT > EXECTUTION > MEDIA > RESULTS = WIN my heart <3

What is having the biggest impact on creative trends at the moment?

I guess I will be one more saying: SORA the text-to-video AI from Open AI.
But by the time you read this, that should be old news already.

So the impact is a flood of amazing tools for real creatives (not only "entitled" ones)

Who would you nominate as your two or three “creatives of the year”?

Bruno Bruxx
Ju Utsch
Bruno Oppido
Pedro Americo
Maso Heck