About me
Editorial Director at Mobile Marketing Magazine
I launched Mobile Marketing magazine online in November 2005 in parallel with the then day job of a freelance journalism, writing mainly for marketing trade publications such as Marketing, Revolution and The Marketer.
After hooking up with ex-Mobile Europe publisher John Owen, we relaunched the site in June 2010, ripping up the Typepad blog and replacing it with a shiny new Drupal site.
We are now also in print and on the iPad, quarterly, currently working on Issue 18 (Sep 2014). We are also running a growing number of events, including the Mobile Retail Summit, the Effective Mobile Marketing Awards; the Masterclassing series (see below); and Mobile Marketing Life, (previously Mobile Marketing Live) now in its third year.
We also run sponsored webinars, and in June 2014, launched the Making Sense series of events, in which, with the help of brands, analysts and digital marketing experts, we attempt to demystify the latest marketing technologies, from proximity marketing to programmatic buying.
Since Sept 12 - Co-Founder, Masterclassing.com
The Masterclassing.com event series offers senior client-side executives the opportunity to find out exactly how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all touchpoints.
Masterclass events cover the broad sweep of mobile, social and digital disciplines and we currently operate in Europe and the US.
See www.mobilemarketingmagazine.com for more details and www.masterclassing.com for more details on Masterclass events.
Specialties: Writing, presenting, written, audio and video interviews, hosting round tables, webinars, panel debates etc.,