| Title | The drunk bicycle |
| Brief | As the number of road accidents involving cyclists has been increasing in Romania from year to year, Pegas offered a fun lesson on responsibility in the saddle. The Drunk Bicycle shows sober riders what it feels like to ride drunk, via a reversed steering system. Even though it looks manageable if you just focus a bit, testing it proves otherwise - the same fallacy that makes people get on their bikes after a few drinks. The Drunk Bicycle went on a national tour to educate cyclists in 7 cities in Romania, with a clear message: 100% control, 0% alcohol. |
| Agency |
Mercury360
|
| Campaign |
The drunk bicycle
|
| Advertiser |
Pegas bicycles
|
| Brand |
Pegas
|
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| Posted | February 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
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