Adrien Caron Interview(s)

Viewpoints about Strategy/Planning

In a few words, can you tell us who you are what your job title is?

#Tokyo-based Business Development & #Intercultural #Marketing Strategist building brands & conceptualizing campaigns the authentic way @RealCRO

Which aspect of your job do you enjoy the most?

Teamwork

What do you think will be the biggest challenge for brands in reaching consumers in the next five years?

Reaching consumers will never be a problem but engaging with them is becoming challenging.
We say people are now on mobile messaging apps and it seems that they now prefer to talk to their friends than to be disturbed by unexpected pop-up ad...

What project that you worked on are you most proud of, and why?

SNS Marketing for a large French F&B client - Challenging

How can data make us more creative? Can you give a recent example?

More data means more chances for people/teams from different departments/companies/industries to work together.
This contributes to expanding our knowledge & stimulating our creativity.
Cloud technologies for example streamline & unite organisational goals and increase teamwork.
Having our heads in the cloud also allows for more daydreaming & dreams are well known for improving our memory & boosting our creativity.(-;