About me
Never forget, people are simple persons who hide a thousand feelings behind a Facebook Like. 10 years planning
experience. Global Brands. Multichannel Expertise.
Sector Experience
Awards
My Work
SEE ALL WORKMcDonald's Services
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
Palmier
- BRAND:
- Pulco
- AGENCY:
- TBWA\PARIS
Hamac
- BRAND:
- Pulco
- AGENCY:
- TBWA\PARIS
Chaise longue
- BRAND:
- Pulco
- AGENCY:
- TBWA\PARIS
Positions
Global Planning Director
Boulogne-Billancourt, France
July 2015 - Present (9 years 4 months)
PLANNING LEAD: McDonald’s (20 countries), Michelin (US, Europe, China, Southeast Asia & Brazil), Cetelem
PITCH: PMU
PITCH: PMU
McDonald's Services
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
Palmier
- BRAND:
- Pulco
- AGENCY:
- TBWA\PARIS
Hamac
- BRAND:
- Pulco
- AGENCY:
- TBWA\PARIS
Chaise longue
- BRAND:
- Pulco
- AGENCY:
- TBWA\PARIS
Integrated Planning Director
Shanghai, China
December 2012 - July 2015 (2 years 7 months)
Provide long-term perspective for brands and ensure a strategic thought-leadership across the integrated marketing mix for key clients such as Michelin, McDonald’s or Vichy.
AWARDS: MICHELIN – The Silent Campaign
PUBLICATION: CHECKOUT CHINA, An insider's guide to Chinese Shoppers
AWARDS: MICHELIN – The Silent Campaign
PUBLICATION: CHECKOUT CHINA, An insider's guide to Chinese Shoppers
Insight & Strategy Director
The Integer Group
China
December 2012 - July 2015 (2 years 7 months)
MISSION: Build the Insight and Strategy Division of Integer China – TBWA’s Shopper Marketing agency - working on popular brands such as .
PLANNING LEAD: Mars China, PepsiCo China
PUBLICATION: Lead researcher of the study CHECKOUT CHINA, an insider’s guide to Chinese shoppers' that aims to understand every stimuli behind any purchase decision (Publication: Sept. 2014).
PLANNING LEAD: Mars China, PepsiCo China
PUBLICATION: Lead researcher of the study CHECKOUT CHINA, an insider’s guide to Chinese shoppers' that aims to understand every stimuli behind any purchase decision (Publication: Sept. 2014).
Account Planning Director - McDonald's
Boulogne-Billancourt, France
January 2011 - December 2012 (1 year 11 months)
Lead Strategist for McDonald's:
- CORPORATE CAMPAIGNS (Environment, Employment, Nutrition)
- FAMILY STRATEGIES
- FOOD & ENTERTAINMENT CAMPAIGNS (New products launch / Value topics / McD Games)
AWARDS:
McDonald’s – 2012
EFFIE Award – GOLD (McWrap: http://tinyurl.com/q28pkzp)
EFFIE Award – GOLD (The Fruit Campaign: http://tinyurl.com/pgx8qpo)
McDonald’s - 2011
EFFIE Award – GOLD (The Coffee campaign: http://tinyurl.com/mre9vf6)
- CORPORATE CAMPAIGNS (Environment, Employment, Nutrition)
- FAMILY STRATEGIES
- FOOD & ENTERTAINMENT CAMPAIGNS (New products launch / Value topics / McD Games)
AWARDS:
McDonald’s – 2012
EFFIE Award – GOLD (McWrap: http://tinyurl.com/q28pkzp)
EFFIE Award – GOLD (The Fruit Campaign: http://tinyurl.com/pgx8qpo)
McDonald’s - 2011
EFFIE Award – GOLD (The Coffee campaign: http://tinyurl.com/mre9vf6)
McDonald's Services
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
Palmier
- BRAND:
- Pulco
- AGENCY:
- TBWA\PARIS
Hamac
- BRAND:
- Pulco
- AGENCY:
- TBWA\PARIS
Chaise longue
- BRAND:
- Pulco
- AGENCY:
- TBWA\PARIS
Head of Strategic Planning
TEQUILA/ TBWA Advertising Agency
France
September 2007 - December 2011 (4 years 3 months)
CARTIER:
Digital launch of the LOVE 08’ campaign
Set up a results-oriented digital marketing campaign and promotion to raise collection’s awareness and associate the brand with a charity and premium environment.
Create a digital story telling through a strong content strategy
Digital launch of the LOVE 08’ campaign
Set up a results-oriented digital marketing campaign and promotion to raise collection’s awareness and associate the brand with a charity and premium environment.
Create a digital story telling through a strong content strategy
Account Strategic Planeur - Nestlé
OgilvyOne Worldwide
Paris, France
July 2005 - January 2007 (1 year 6 months)
NESTLE:
Launch of the French eCRM platform: «Croquons la vie.fr»
- Develop and implement the company’s online CRM strategy for the Food department.
- Create a new relationship promise thanks to a web platform designed to deliver innovative services for consumers while maintaining business and ROI objectives.
Launch of the French eCRM platform: «Croquons la vie.fr»
- Develop and implement the company’s online CRM strategy for the Food department.
- Create a new relationship promise thanks to a web platform designed to deliver innovative services for consumers while maintaining business and ROI objectives.
