About me
This profile was created because Jacquie van der Veur has been referenced on AdForum.
Sector Experience
People I worked with
Kyla Jacobs
Global Head of Business Development
TBWA\Worldwide, New York
Javier Campopiano
Global Chief Creative Officer
McCann worldgroup & McCann
Stephanie DeCelles
Global Client Lead
VML
Gabriel Jardim
Executive Creative Director
VML Global
Jinie Kwak
Managing Director, Global Communications
VML
My Work
SEE ALL WORKSunny Billboards
- BRAND:
- Minute Maid
- AGENCY:
- VML
Positions
Director of Communications
VML
Kansas City, United States
July 2017 - Present (7 years 7 months)
Senior Manager, Communications
VML
Kansas City, United States
March 2016 - July 2017 (1 year 4 months)
• Increased feature coverage for the agency 346% year-over-year
• Build, foster and manage relationships with reporters at advertising trade media including Ad Age, Adweek, Campaign, The Drum, Digiday, and MediaPost, in addition to business media like The Wall Street Journal and The New York Times
• Identify stories within VML offices across the United States including Kansas City Headquarters, New York, Chicago and Atlanta; pitch media in-person and remotely to secure the best coverage possible
• Collaborate with client and technology partners including Google and Facebook to amplify news and partnerships
• Manage submissions for awards competitions, including crafting an entry that gained VML a #5 spot on Ad Age’s Agency A-List, getting VML recognized as one of the Top 5 advertising agencies in the U.S.
• Place agency executives and clients at industry speaking engagements across North America
• Assist in management and updating of company’s global website
• Build, foster and manage relationships with reporters at advertising trade media including Ad Age, Adweek, Campaign, The Drum, Digiday, and MediaPost, in addition to business media like The Wall Street Journal and The New York Times
• Identify stories within VML offices across the United States including Kansas City Headquarters, New York, Chicago and Atlanta; pitch media in-person and remotely to secure the best coverage possible
• Collaborate with client and technology partners including Google and Facebook to amplify news and partnerships
• Manage submissions for awards competitions, including crafting an entry that gained VML a #5 spot on Ad Age’s Agency A-List, getting VML recognized as one of the Top 5 advertising agencies in the U.S.
• Place agency executives and clients at industry speaking engagements across North America
• Assist in management and updating of company’s global website
Channel Supervisor - Public Relations
VML
Kansas City, United States
January 2015 - March 2016 (1 year 2 months)
• Developed strategic integrated public relations campaigns for clients including Kleenex and the Tennessee Department of Tourist Development
• Managed client and vendor partnerships including PR and influencer marketing agencies
• For Kleenex, the PR campaign launched a new product line for the brand: Kleenex Facial Cleansing, with nearly 20 media placements in top publications like Marie Claire, Essence, People StyleWatch and Woman’s Day
• Assisted with public relations strategies surrounding event activations for Tennessee Tourism, a state which was ranked as one of the top 10 destinations in the country with domestic and international travel expenditures reaching $17.7 billion in 2014
• Managed client and vendor partnerships including PR and influencer marketing agencies
• For Kleenex, the PR campaign launched a new product line for the brand: Kleenex Facial Cleansing, with nearly 20 media placements in top publications like Marie Claire, Essence, People StyleWatch and Woman’s Day
• Assisted with public relations strategies surrounding event activations for Tennessee Tourism, a state which was ranked as one of the top 10 destinations in the country with domestic and international travel expenditures reaching $17.7 billion in 2014
Education
Bachelor of Science in Journalism & Mass Communications
1994 - 1997 (3 years)
Activities and Societies: Public Relations Student Society of America (PRSSA)
Emphasis in public relations with minor in sociology
Associate of Arts in Mass Communications
1992 - 1994 (2 years)
Emphasis in mass communications with minor in business
