About me
Alexandra Velasco is an award-winning PR and communications leader with 10+ years of experience working across the advertising and marketing industries. Prior to Droga5, she led PR and comms at GUT as its director of communications for its global network, spanning seven offices in Miami, Buenos Aires, São Paulo, Toronto, Mexico City, Los Angeles and Amsterdam. Aside from heading up all internal and external communications, she worked on multiple campaigns, creating PR and comms strategies and executions for brands like DoorDash, Michelob ULTRA, Google, Kraft Heinz, Activision Blizzard and Popeyes, among others.
Sector Experience
My Work
SEE ALL WORKNow What?
- BRAND:
- Prudential
- AGENCY:
- McCann New York
Positions
Director of PR/Communications
Los Angeles, United States
2020 - 2022 (2 years)
Greater Los Angeles AreaGreater Los Angeles Area
-Led all internal and external communications strategies for Deutsch LA
and its production studio Steelhead
-Developed and execute strategic PR plans for agency and clients and
lead agency awards
-Developed and execute thought leadership initiatives (bylines, speakers bureau, expert comms, subject matter experts)
-Trusted media relations advisor providing senior level counsel and media training to executives
-Maintained strong relationships with ad/marketing/entertainment/business/consumer media
-Managed relationships with external PR partners and vendors
-Oversaw agency communications channels (internal comms, website, social, etc.)
-Managed creative campaign PR strategy with teams and clients
-Crafted key messaging, media lists and compiled assets for creative campaigns
-Led all internal and external communications strategies for Deutsch LA
and its production studio Steelhead
-Developed and execute strategic PR plans for agency and clients and
lead agency awards
-Developed and execute thought leadership initiatives (bylines, speakers bureau, expert comms, subject matter experts)
-Trusted media relations advisor providing senior level counsel and media training to executives
-Maintained strong relationships with ad/marketing/entertainment/business/consumer media
-Managed relationships with external PR partners and vendors
-Oversaw agency communications channels (internal comms, website, social, etc.)
-Managed creative campaign PR strategy with teams and clients
-Crafted key messaging, media lists and compiled assets for creative campaigns