| Title | 6 Minutes Together |
| Brief | "6 Minutes Together" is an original music playlist designed together with a PAH specialist, aiming to transform the 6 minutes of despair into 6 minutes of positivity. By collaborating with Spotify, forty artists in Japan and around the world including OASIS, QUEEN, and Diana Ross, have offered their 6-minute songs. Every song has the exact Beats Per Minute to match patients’ walking speed. The playlist also includes a 6-minute original audio recording of medical tips for PAH patients by a PAH specialist, Professor Tamura. The playlist also gained endorsement by one of Japan’s most well-known artists, Yo Hitoto, who wrote a new song, "6 Minutes" for PAH patients specially in the playlist.The potential of music as prescription for patients’ emotions. |
| Agency | McCann Health |
| Campaign | 6 Minutes Together |
| Advertiser | Janssen Pharamaceuticals |
| Brand | JANSSEN |
| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Global Chief Creative Officer | M..t Ea....od Subscribers Only |
| Executive Creative Director | Sh....ke Ka....mi Subscribers Only |
| Creative Director | ..i K...da Subscribers Only |
| Art Director | A...a Ta.....hi Subscribers Only |
| Senior Creative Producer | D....ke Is....ro Subscribers Only |
| Account Executive | M...ko O...ma Subscribers Only |
| Strategic Planner | S...ri M...a Subscribers Only |
| PR Planner | S...ri M...a Subscribers Only |
| Strategic Planner | K...a Y....da Subscribers Only |
| Digital Producer | A...o Ta.....hi Subscribers Only |
| Senior Account Manager | To....ki Ta.....ra Subscribers Only |
| Senior Business Director | Hi....ki B..a Subscribers Only |
| Translator | C...ki Ko.....hi Subscribers Only |
| Media Planner | ..e ..a Subscribers Only |
| Music Video Director | ..o Ic....wa Subscribers Only |
| Camera Director | ..o Ic....wa Subscribers Only |
| Production Company Producer | G....ro K...su Subscribers Only |
| Production Manager | A...a T....ma Subscribers Only |
| Wardrobe / Stylist | S...i I...hi Subscribers Only |
| Offline Editor | Sh....ku Ka....ra Subscribers Only |
| Online Editor | R..u Ki....ka Subscribers Only |
| Casting | K...o Ta.....hi Subscribers Only |
| Illustrator | M...mi G..o Subscribers Only |
| PR Planner | S..i I....to Subscribers Only |
| PR Planner | S...ko ..a Subscribers Only |
| Artist | .o H...to Subscribers Only |
| Music Composer | T....ro M....ko Subscribers Only |
| Music Aranger | .o T..i Subscribers Only |
More Work
SEE ALL6 Minutes Together
- BRAND:
- JANSSEN
- AGENCY:
- McCann Health
Unspectacular But Impressive Advertisement
- BRAND:
- TV PROGRAM PROMO
- AGENCY:
- BBDO Japan