Akiko Takahashi
Digital Producer at McCann Health
Tokyo, Japan
Title6 Minutes Together
Brief"6 Minutes Together" is an original music playlist designed together with a PAH specialist, aiming to transform the 6 minutes of despair into 6 minutes of positivity. By collaborating with Spotify, forty artists in Japan and around the world including OASIS, QUEEN, and Diana Ross, have offered their 6-minute songs. Every song has the exact Beats Per Minute to match patients’ walking speed. The playlist also includes a 6-minute original audio recording of medical tips for PAH patients by a PAH specialist, Professor Tamura. The playlist also gained endorsement by one of Japan’s most well-known artists, Yo Hitoto, who wrote a new song, "6 Minutes" for PAH patients specially in the playlist.The potential of music as prescription for patients’ emotions.
Agency
Campaign 6 Minutes Together
Advertiser Janssen Pharamaceuticals
Brand JANSSEN

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedNovember 2021
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Global Chief Creative Officer M..t Ea....od Subscribers Only
Executive Creative Director Sh....ke Ka....mi Subscribers Only
Creative Director ..i K...da Subscribers Only
Art Director A...a Ta.....hi Subscribers Only
Senior Creative Producer D....ke Is....ro Subscribers Only
Account Executive M...ko O...ma Subscribers Only
Strategic Planner S...ri M...a Subscribers Only
PR Planner S...ri M...a Subscribers Only
Strategic Planner K...a Y....da Subscribers Only
Digital Producer A...o Ta.....hi Subscribers Only
Senior Account Manager To....ki Ta.....ra Subscribers Only
Senior Business Director Hi....ki B..a Subscribers Only
Translator C...ki Ko.....hi Subscribers Only
Media Planner ..e ..a Subscribers Only
Music Video Director ..o Ic....wa Subscribers Only
Camera Director ..o Ic....wa Subscribers Only
Production Company Producer G....ro K...su Subscribers Only
Production Manager A...a T....ma Subscribers Only
Wardrobe / Stylist S...i I...hi Subscribers Only
Offline Editor Sh....ku Ka....ra Subscribers Only
Online Editor R..u Ki....ka Subscribers Only
Casting K...o Ta.....hi Subscribers Only
Illustrator M...mi G..o Subscribers Only
PR Planner S..i I....to Subscribers Only
PR Planner S...ko ..a Subscribers Only
Artist .o H...to Subscribers Only
Music Composer T....ro M....ko Subscribers Only
Music Aranger .o T..i Subscribers Only

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started