CEO & CMO with a record of success increasing brand awareness, generating leads and driving revenues for B2B, high technology, financial, healthcare, biotech, and other industries.
Results-Driven Modern Marketer• Deep experience providing integrated marketing strategies to drive brand awareness, lead generation, new business development and revenues for startup companies up to global Fortune 100 brands.• Leverage competitive intelligence technology to help clients compete much more effectively.• Developed and implemented strategies to successfully move clients from outdated, ineffective traditional advertising programs to new digital and content marketing strategies.• Proven success developing strategic marketing plans, competitive intelligence, building brands, identifying market opportunities, designing go-to-market strategies, launching new products, creating awareness, generating demand and growing revenue streams.
Creative & Analytical Marketing Leader• Senior marketing consultant and fractional CMO, driving improved marketing effectiveness and ROI, building new marketing strategies and platforms using a data-driven sales and marketing approach.• Producer of a range of creative marketing content, including award-winning videos and animation, graphic design, interactive media and branding.• Marketing thought leader and speaker, writer on topics including content marketing, video marketing, fractional CMO strategies and new media marketing.
Strategic specialties: strategic planning, competitive intelligence, market analysis, positioning, branding, awareness, lead generation, business development.
Operational specialties: integrated marketing, content marketing, traditional marketing, new media marketing, competitive tracking & analysis, SEO, ABM (account-based marketing), marketing automation, social media marketing, video production, video marketing, product marketing, demand generation, market research, brand creation, sales & marketing integration.