| Title | The Escapist |
| Brief | An escape artist prepares to take the plunge into a transparent tank of icy water. He’s bound in locks, chains and shackles. But who’s that lurking in the wings, looking on with great interest? The cut-price Houdini is lowered into the water and…fails to escape. The crowd is concerned. The MC is worried: they’re going to have to yank the escapist out. And the man in the wings is happy. He’s the founder of Abloy, maker of the world’s first unpickable lock. Mr Emil Henriksson invented the Abloy Lock, which protects almost every Finnish home and many other households and establishments around the globe. Here we meet Mr Henriksson as he invents his way around the world and across time. From the moment he creates a lock that cannot be picked to the evolution of the virtual lock in modern times, the great inventor is finally given a story as big as his talents, on the occasion of Abloy's 110th anniversary. |
| Agency | Folk Finland |
| Campaign | Abloy |
| Advertiser | Abloy |
| Brand | Abloy |
| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television |
| Executive Creative Director | M...o Vu.....ola Subscribers Only |
| Executive Creative Director | T...i L...o Subscribers Only |
| Creative Team | M...o Vu.....ola Subscribers Only |
| Copywriter | T...i L...o Subscribers Only |
| Copywriter | N...as L...a Subscribers Only |
| Copywriter | P...a H..a Subscribers Only |
| Production Company | F...ly F..m Bu....st Subscribers Only |
| Executive Producer | P....ri Le....en Subscribers Only |
| Sound Design Company | T..o A....la Subscribers Only |
| Sound | H...na Subscribers Only |
| Director of Photography (DOP) | K...l La.....os Subscribers Only |
| Special Effects / VFX | S...ri Ha......nen Subscribers Only |
| Special Effects / VFX | T...o Si.....ää Subscribers Only |
| Special Effects / VFX | ..m S....in Subscribers Only |
| Account Director | ..a D....an Subscribers Only |
| Post Production | V...e M...a Subscribers Only |
| Agency Producer | J...i Hy.....nen Subscribers Only |
| Editor | T..o Mo....en Subscribers Only |
| Actor / Celebrity | A...rs S...én Subscribers Only |
| Casting | Ca......ter M....ll Subscribers Only |
| Music | L...i P...a Subscribers Only |
| Colorist | H...i P...a Subscribers Only |
| Voice | P..l S....ey Subscribers Only |
| Assistant Director | Z...án G...ai Subscribers Only |
| Location Manager | G...ő B...s Subscribers Only |
| Make-Up Artist | Er....bet F....�cs Subscribers Only |
| Associate creative | J...i T...al Subscribers Only |
| Associate creative | K...o Ko....en Subscribers Only |
More Work
SEE ALLThe In-Between Water (Case Film)
- BRAND:
- Alko
- AGENCY:
- TBWA\Helsinki
The Immortal Mr. Henriksson
- BRAND:
- Abloy
- AGENCY:
- Folk Finland