50th Anniversary of the Apollo 11 Mission - "JFK Moonshot"

DigitasLBi

DigitasLBi Chicago, United States

Awards

6593

Brand: 50th Anniversary of the Apollo 11 Mission
Country: United States

Advertiser: The Museum at the JFK Library

Title	JFK Moonshot
Brief	To celebrate the 50th Anniversary of the Apollo 11 Moon Landing, the JFK Presidential Library and Museum reintroduced a new generation to the man who inspired the mission. A fully synchronized augmented reality event recreated every moment and manoeuvre in real time, exactly 50 years later. During a launch party at the Library a 363-foot, full-scale AR replica of the Saturn V rocket launched at precisely 9:32am on July 16. The entire mission was livestreamed on Twitch. Viewers could even practice their own moon landings with interactive AR games.
Agency	DigitasLBi
Campaign	50th Anniversary of the Apollo 11 Mission
Advertiser	The Museum at the JFK Library
Brand	50th Anniversary of the Apollo 11 Mission
Want to see all the credits ? this content is for subscribers only Subscribe and get unlimited access. Be inspired by the best creative work from around the world. Subscribe Already a Subscriber ? Log In
Posted	November 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Interactive Outdoor Experience
Global Chief Creative Officer	S...t D....on Subscribers Only
Chief Creative Officer	A..t S..h Subscribers Only
Executive Creative Director, EVP	..e D....va Subscribers Only
VP Group Creative Director	M..k P...ip Subscribers Only
SVP/Head of Production	P...r M...nn Subscribers Only
VP / Executive Producer	A...r H...is Subscribers Only
EVP/Managing Director	M....sa L..y Subscribers Only
EVP/Managing Director	R...rt G..y Subscribers Only
SVP Creative Strategy	B....ny B...r Subscribers Only
VP/Group Director, Technology	K...h So.....ch Subscribers Only
Senior Art Director	M....el W...h Subscribers Only
Senior Copywriter	J...n Z...m Subscribers Only
Art Director	Sa....ha H...an Subscribers Only
Copywriter	M..t Sh.....ter Subscribers Only
Senior Art Director	B...n N...s Subscribers Only
Senior Copywriter	T..m C....ey Subscribers Only
Associate Art Director	L....ay C...er Subscribers Only
Account Director	L....ey V...ey Subscribers Only
VP, Group Account Director	N...le T...ow Subscribers Only
Associate Editor, Production	R..d Ho.....nn Subscribers Only
Associate Director, Paid Social	A..x B...er Subscribers Only
VP/Director, Social Strategy	A...e W...um Subscribers Only
Creative Strategy	K...e M..r Subscribers Only
Production Company	U...9 Subscribers Only
Executive Producer	L..a De......tis Subscribers Only
Producer	S...ie K...e Subscribers Only
Project Manager	F...ar Vo....in Subscribers Only
Tech Lead	A...ew O...n Subscribers Only
Creative Lead	C..y We....ar Subscribers Only
Creative technologist	J...b Ja.....ski Subscribers Only