David Lubars is the Chairman and Chief Creative Officer for BBDO North America. Prior to joining BBDO in late 2004, he was President of Fallon Worldwide, where he led many famous efforts, including BMW Films and EDS’s now-classic “Cat Herders” Super Bowl effort. David was honored recently by The Wall Street Journal as the winner in their first “The 2007 Creative Leader Challenge,” as voted by previous winners. He’s a sought-after creative speaker for his leadership in bringing creativity to nontraditional media.